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Workshop "Storytelling: Every brand has a story to tell" (14/12/2017)

Marketing techniques have integrated 'Storytelling' as a way to emotionally connect customers.

With the help of the expert in 'Storytelling' and trend hunter, Belén Torregrosa, you will know how to build an effective story of your brand and integrate your products and services in the market demand.

The objectives of this workshop are: to know the current context and the changes of the consumer system, to understand the consumer as co-author of our business, to shape the products and services that the consumer demands by applying them to our brands, to understand the functioning of a good story for its application to our business, knowing the tools to tell a good story and propose a story for us.

Call: December 13 and 14, 2017

Celebration: December 15, 2017

Hours: 09.30 to 14.30

Address: Complex of Espinardo, Ctra. De Madrid, Km 388, 30100 Espinardo, Murcia

For more information:

Fabiola Sánchez Egea Coordinator Coworking EOI Murcia

Phone: 968 27 78 36


You can also request more information on Youth Employment of the City of Alhama, House of Culture (Department of Youth).

Schedule from Monday to Friday from 9.30 am to 1.30 pm and Wednesday from 4 pm to 6 pm.

968 63 00 00 (Ext. 5212/5219)

Belén Torregrosa has a degree in German Philology and is specialized in Coolhunting by the Future Concept Lab in Milan.

Since 2009 he works as a freelancer developing communication projects that seek to generate visibility, empathy and a sense of belonging in the lives of people.

Belén combines her work with education, her other great passion.

She is an Associate Professor at the School of Communication at the University of Navarra and a guest professor at the MIP, Comincrea and the EOI, among others.

More information at: and on twitter: @belentorregrosa

Source: Ayuntamiento de Alhama de Murcia

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