Portal de Alhama de Murcia
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El Pozo Food innovations in its communication and launch a new campaign for young and fresh communication, major brands of tv, foreign and prime magazines, which reminds the viewer that "When you put your heart into what you do, you feel authentic Welfare ".
It does so with a new spot in which Santi Serratosa and Mariona Castells, known pair of body percussionists, performed a funny proposal Bodypercussion that, accompanied by an original, authentic and catchy music 'heart rhythm' created especially for action celebrates the joy of life and optimism encouraging to follow the dictates of the soul.
The campaign will be accompanied by special activities and contests in their official social networking, Facebook and Twitter, in order that fans can win prizes and lots of products during the summer months.
In this line, has launched a contest in which fans of the meat firm may submit photos of those places you feel well.
By an application may be placed on hands that draw a heart, the symbol you do when you feel good and want to share with your family, and opt for a daily batch of products BienStar.
Director of Communications and External Affairs of El Pozo, José Antonio Ruiz Vivo explained that "this campaign is a young, dynamic, fresh, very viral and especially timely since it launched in the summer, a very special moment that with the holidays, we tend to be more relaxed, have more time, are more active and feel better.
When you feel better you feel like sharing.
So we climbed more photos to social networks, images that ultimately aim to capture our moments of being.
This is the main idea that has inspired our marketing department to make a simple and interesting to users of social networking company proposal: create a map of BienStar (range specializes in healthy products) uploading photos of places or times who have felt the real BienStar) adopting hands heart as a new symbol of the time "
Another action going in this way led to the point of sale in the selected malls nutritionist will explain the benefits of consuming the range of healthier products ElPozo anyone who approaches and allow visitors a selfie or autofoto performed at photocall Signed, once uploaded the photos to El Pozo Food accounts on Facebook and Twitter opt to experience weekend as attractive.
The third and last of the shares consist of continuous draws lots of BienStar among those who share their personal walls viral lively spot these days ElPozo hang on their wall on Facebook range.
El Pozo BienStar, health specialist brand offering a complete range of products with an optimized, ie, low, reduced salt, lactose free, gluten-free starch and fat nutritional profile.
The products of the El Pozo BienStar range, being low fat and salt are great for people watching their diet.
It is also suitable for those who need to reduce their intake of fat and salt by prescription and in general for all those who like to feel good both physically and mentally to reach a higher fat club.
Include in the context of a healthy and balanced diet reduced in fat and low in salt helps to reduce risk factors for cardiovascular disease, diabetes, overweight and obesity among other products.
The range BienStar pioneer and leader in healthcare innovation, highlighting its image evolves heart.
The range also includes two new products, Espetec BienStar the first conceited that provides less than 100 calories per serving and Turkey Bacon BienStar with the best sensory characteristics but with 70% less fat.
Unique innovations in market for its nutritional qualities.
El Pozo Food Group Strong leading company, which generates about a thousand direct and indirect jobs in the town of Lorca, leads the business contribution to the Master Plan for the recovery of heritage to help rebuild the architectural legacy of the City of Lorca.
In this line, El Pozo Food incorporates a special logo to their campaigns, advertising and marketing of its market-leading ranges in order to highlight the problem of the 'City of the Sun'.
Source: Grupo Fuertes
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