Portal de Alhama de Murcia
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In his career, ELPOZO ALIMENTACIÓN has positioned itself as the most consumed brand in Spanish homes
ELPOZO ALIMENTACIÓN celebrates its 65th anniversary with the design of a new commemorative logo, which will be included in all communication channels of the company, and with the organization of various activities that will be developed throughout the year.
The design team of ELPOZO ALIMENTACIÓN, formed by José Luis Fuentes, José Manuel Sánchez, Montse Moreno, Nacho Cuevas and Damián Rubio, has designed a logo that is inspired by the corporate red of the company, combined with the gold, a color that represents a feeling of joy and happiness.
The image used is clear and simple, and is linked to the slogan 'One more of the family', which concentrates the values ​​that have led the company to position itself as the leading brand and reference for consumers in Spain.
This new logo will be used during 2019 in publicity actions, web page, social networks and other media, as well as in the corporate documents of the company.
In addition, ELPOZO ALIMENTACIÓN will organize various activities throughout the year, such as professional congresses related to the sector, symposia, exhibitions, sponsorship of cultural and sports initiatives, commemorative material, as well as other activities related to the celebration of this event and related events. to the promotion of values ​​and healthy habits that characterize the company.
65 years of service to consumers
ELPOZO ALIMENTACIÓN celebrates 65 years of age with a strong desire to serve the consumer.
The ELPOZO brand is one of the most consumed in Spanish homes thanks to the confidence that the millions of people who choose it place on it every day.
The company has just surpassed the 5,000 direct workers to which we must add the more than 23,000 indirect generated by its business activity.
Undoubtedly, an important fact that places it among the main generators of employment in the country.
ELPOZO ALIMENTACIÓN was born in 1954, although its origins date back to 1935 with the opening of a modest grocery store located in the "El Concezo" plaza in Murcia, Alhama de Murcia.
In 1954, it began its industrial activity with the first meat products manufacturing factory and, since then, it has experienced constant growth, based on a strategy of reinvestment and continuous improvement.
Since its creation, it has implemented an Integral Process Control (CIP), a productive model that guarantees the total traceability of food, from the beginning to the end of each process.
The consumer is the center of activity, oriented to anticipate their needs and exceed their expectations.
ELPOZO ALIMENTACIÓN is a 100% family business, with an efficient, human, social and environmentally responsible business model.
Innovation is the cornerstone of its business philosophy, which applies to all areas of the company, from production processes and the implementation of new technologies to the launch of new products that can improve the welfare and health of consumers.
The company is headquartered in Alhama de Murcia, in one of the largest industrial complexes in the meat sector in Europe, with more than 250,000 m2 of surface area.
Its productive capacity is between 450,000 and 500,000 tons per year.
Its annual sales exceed 1,000 million euros in turnover.
With a philosophy of constant improvement, ELPOZO ALIMENTACIÓN devotes a large part of its resources to the development of balanced and nutritious foods, and contemplates social, environmental, economic and sports activities in its CSR plans aimed at improving the environment in which it develops its activity.
The family origin of ELPOZO ALIMENTACIÓN, together with other representative strengths of the company such as innovation, effort, commitment, job creation, traceability or food safety, has shaped the DNA of the company.
Source: Grupo Fuertes
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