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e LPOZO ALIMENTACIÓN participates in the third edition of the Meat Sector Fair, Meat Attraction 2019, with its range of BienStar healthy foods, to which it has incorporated the + PRO line aimed at those consumers who practice sports and care about following a diet Healthy and protein
The BienStar + PRO range responds to the current needs of consumers, taking into account the latest market trends: they are products with 90% meat that do not contain sugars and do not include any type of flavor-enhancing additive.
In the case of cooked ham, the salt content has been reduced and is low in fat, while chicken and turkey breasts contain no fat.
Also, these proposals have been made without gluten or lactose to facilitate consumption for people who have any intolerance.
The entire range is presented with a novel design, valued by the consumer as fresher and less processed.
The line is a finalist in the Accelera prize organized by Meat Attration to recognize innovation as one of the pillars of the meat industry throughout the value chain.
The complete offer of the brand most consumed by Spanish households, present in eight out of ten, is made up of 1,500 references of both processed and fresh foods of high quality, derived from a commitment to research and innovation developed by e LPOZO FOOD.
In addition, the company has joined the trend of "convenience food", since, at present, the consumer wants to eat healthy and tasty products but that, at the same time, are practical, comfortable and accessible.
This meeting, held in Madrid, is organized by the Madrid Fair (IFEMA) and the National Association of Meat Industries of Spain (ANICE).
This is a food event that brings together the latest industry news, distribution channels and trends among consumers and that, in just three editions, has established itself as a benchmark for the meat sector, and that this year has China As a guest country.
Source: Grupo Fuertes
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