Portal de Alhama de Murcia
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The Food Well has launched a new communication campaign for its 1954 edition food range, which includes cooked and classic imperial products and in which it has allied with the prestigious actor Antonio Resines.
This new brand has its origin on the birth date of the company El Pozo Alimentos, coinciding with that of the well-known artist.
The message of the “I was born in 1954” campaign highlights that in the last 66 years many things have changed;
There have been many technological advances, we have changed our lifestyle and we have incorporated new habits into our lives, but important things, such as being able to consume nutritious, healthy and trustworthy foods, have not changed.
Edition 1954 is composed of Extra Cooked Ham, Braised Cooked Ham and Braised Turkey Breast, food solutions that share several characteristics such as its high meat content, the 100% national origin of the raw materials used for its preparation and that in all References marketed recipes have been improved.
In addition, these foods do not contain gluten or dyes.
Also, in the case of hams, the meat is "cross durac", a breed of pig that is characterized by a greater infiltration of fat, providing a better flavor, juiciness and aroma.
The range is completed with the Imperial Classic, Edition 1954, one of the emblematic products of the company, prepared as always with meats of the best quality and natural gut, which gives it a uniform flora.
The secret of its healing confers its purple red color as well as its unmistakable texture and flavor.
The communication campaign consists of a spot https://youtu.be/rrEAUBZyjmYen versions of 30 and 10 seconds, which will be televised on the main television networks, and a wide variety of special actions, such as videos and contests, as well as an intense online presence through social networks.
The campaign design has been carried out by the Basic Advertising agency, while the creative director is Maribel Muoz and the producer Bosalay;
the director Denis Rovira and the musical production is from La Fridge Productions.
Source: Grupo Fuertes
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