Food ElPozo participate until tomorrow at the fair Foodex Japan, the largest in the Asia-Pacific region including Oceania and the third in the world, to strengthen its commercial presence in the area.
The company aims to increase its export share, mainly in Asian markets, as consumers are becoming more sophisticated and are interested in the cuisine of other regions.
Specifically, the Japanese consumer feels curious to try new products and associated food and beverages imported from Europe with quality.
ElPozo Food exports to Asia white meats and Iberian pork and cured hams and specialties.
The El Pozo brand is present in over 80 countries worldwide, and aims to further open markets and consolidate the already present.
Foodex Japan this year celebrates its 41st edition, and in 2015 attracted a total of 2,977 exhibiting companies from 79 countries and 77,361 trade visitors.
Source: Grupo Fuertes