Portal de Alhama de Murcia
www.portaldealhama.com
Since its opening last July, the PIT Condado de Alhama, located in the Al-Kasar Mall of the urbanization, has provided a total of 2,071 information services, of which 2,070 in-person.
This represents an increase of 37.61% with respect to July 2016.
From the statistical data extracted shows that the user profile of the PIT County of Alhama in the month of July is the foreign tourist, mostly British, who is attracted by the climate and the proximity to the beach.
National tourists come mostly from Madrid and there is a very small percentage of regional users.
It should be noted that mostly tourists (overnight in the municipality), compared to a lower percentage of second residents, residents or visitors.
All of them demand mainly local but also regional information, especially regarding plane, transport and activities with children, which also includes theme parks or water parks.
To a lesser extent, they also demand information on routes or guided tours, cultural tourism or shopping and the percentage of demands on nature tourism or active tourism is relatively small.
As for their age, most are in the group "Between 30-45 years", which picks up families or groups of heterogeneous ages, followed by the group "Between 45-60 years."
With respect to the month of July of the year 2016, the main difference is the significant increase in the number of users of the PIT Condado de Alhama and that, although the majority of users continue being of United Kingdom and of Madrid, this year they do not own with Second residence in Condado de Alhama, but tourists.
Hence the type of information they demand varies slightly compared to July 2016.
During the month of August, the PIT Condado de Alhama is open from Monday to Saturday from 9.30 am.
At 7:30 p.m.
And, following the trend of the previous year, an increase in the number of face-to-face users is expected.
In more detail, the main statistical data are as follows:
The origin of visitors continues to be international in nature, with 81.27% of foreign visitors, followed by national tourists (13.47%) and regional tourists (5.26%).
Foreign visitors increased from the previous year and the majority came from the United Kingdom (72.61%), followed by French (5.64%) and Norwegian (5.11%).
This year there is a substantial change in the type of foreign visitors and it is mostly tourists (55.17%), followed by second residents (43.54%).
Last year, however, the majority of foreigners had their second residence in Condado de Alhama (68.78%) and tourists represented only 29.28%.
In terms of national users, most of them come from Madrid (34.77%), followed by Barcelona (19.71%) and Valencians (6.81%), and the majority are tourists (73.53%) , Compared to the second residents (26.47%).
In July 2016 there was also a clear predominance of users from Madrid, followed by Basque and Alicante residents alike, but they were mostly residents (51.61%) or second residents (27.42%).
Regarding the reason for the visit to Condado de Alhama, most of them are motivated by the climate and the proximity to the beach (89.72%), followed by the motive as "visits to family and friends, business, work or study" (3.43%) and cultural (2.47%).
With regard to last year, the visitor attracted by "Rural and Nature" or "Active Tourism / Golf / Sports" has declined.
As for the type of information requested by visitors when they visit the PIT Condado de Alhama, it is mainly local (73.51%), although they are also interested in regional (25.52%).
The most requested information is the plane (17.20%), transport (16.46%) and activities with children, which includes information on theme parks or water parks (15.60%).
In a similar percentage are the consultations on routes or guided tours (9.56%), cultural tourism and shopping.
Last year, on the other hand, the information most demanded was cultural, transport, plan and parties or events.
In relation to age, in July 2017 the largest group was "Between 30-45 years" (63.98%), which includes groups of users of heterogeneous ages (families), followed by "Between 45-60 Years, "a similar distribution to that of 2016.
Differentiating by shift, most requests for information occur in the morning (61.23%).
Source: Ayuntamiento de Alhama de Murcia
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