Portal de Alhama de Murcia
www.portaldealhama.com
In some places in Alhama there have been posters and messages that are generating curiosity among pedestrians.
But what does this mean?
Well, we can all be at some point in our lives a person with reduced mobility, hence the motto of the campaign that is launched from the City of Alhama: YOU CAN ALSO BE A PMR.
(Almost) we have all parked badly at some time with the excuse of: "it's 5 minutes to get money, buy tobacco or leave the children at school".
At that moment, a PRM that needs to use that space has to change its route, since that small piece of street or sidewalk that prevents it from parking or continuing on its way is occupied.
That person must work twice as hard as the rest and change their route, with the danger that can entail.
This campaign aims to go a step further in the concept that a PMR is anyone with difficulty moving, because not only is he who carries a wheelchair.
It seeks to sensitize the population not only about places reserved for the disabled, but also about the need to reinforce the presence of other urban elements such as pedestrian crossings, sidewalk reductions, ramps, etc.
that PMR use daily.
The project is launched after being one of the winning proposals of the pilot program of participatory budgets of Alhama, presented by Pedro Tudela, member of D'Genes, association of rare diseases.
This citizen initiative obtained 688 votes, achieving the first place in the section of awareness programs.
The councils of Neighborhood Care, Urban Quality and Citizen Participation have counted on the Alhama advertising agency 'Otroconcepto.com' to give shape to the campaign, in collaboration with the artist Andrés Guillén 'Murfy', who has developed the iconography and the project logo
The campaign will last about 2 months, and includes various phases to cover a large part of the population.
The first has already begun, creating excitement in the streets with the posting of posters, and will continue with the signaling of access areas for PMR in the coming days.
There will also be a contest, with a prize of € 200, to spread through social networks and interact with the population, making visible the accessibility problems with which the PRM are.
A map of points to solve will be created to fix, modify or eliminate the places detected on public roads.
All Alhameños will be able to compete as often as they want through photos that show an urban or architectural deficiency that hinders the accessibility to the PRM.
They can be sent to the Facebook page of the campaign (https://goo.gl/9spCeV), indicating their location and also through the 'MejorAlhama' app, available for Android and iOs, opening an incidence on public roads, with the place and a short comment that starts with the text #PMR.
The draw will take place on March 5 through a live video and will be communicated to the media.
The morning of Saturday, February 25 will be a joint action with different groups, associations and all people who want to add.
There will be a tour of the streets to visit previously marked points and make visible the needs of the PRM.
And there will be a press conference inviting entities, sponsors, groups, volunteers, etc.
The campaign also has education as a basis, based on the premise that children are the future, and includes visits to schools, informing about what PMRs are and conducting a drawing contest among 6th grade students, in collaboration with the Department of Education.
On March 13 an exhibition will be inaugurated at the Casa de la Cultura and that same day the contest prizes and diplomas will be awarded to the winning drawings.
The exhibition will end on March 23 and with it the entire awareness campaign of YOU YOU CAN ALSO BE A PMR.
Source: Ayuntamiento de Alhama de Murcia
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