Portal de Alhama de Murcia
www.portaldealhama.com
FOOD ELPOZO is present at the International SIAL PARIS which this year celebrates its 25th edition with the aim of approaching international customers and offer a wide range of power solutions it sells.
Currently, the brand is present in ELPOZO over 80 countries worldwide and its food reach one billion potential consumers.
Its export growth in the past financial year 2011 was 21%, above the industry average.
To ELPOZO FOOD, the European market remains the most strategic and important from a commercial standpoint.
The power company sells abroad white fresh pork and ham, and full range solutions for domestic and export exclusively, in the case of different presentations of sausage (mild, spicy and extrapicante) sausage, etc..
that have been adapted to French taste and also marketed in other European countries such as Germany, Belgium, Holland, etc ... For Serrano and Iberico Ham have developed new self-service presentations for the purpose of adapting to consumer habits in the various markets.
Specifically, the brand ELPOZO France has an important position in the segment of chorizo.
SIAL PARIS will be held from 21 to 25 October and plans to have 140,000 visitors and some 6,000 exhibitors (78% international) from 104 countries.
Source: Grupo Fuertes
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