Portal de Alhama de Murcia
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FOOD ELPOZO is betting big on this innovation in the fresh meat market incorporating three new references to its range EXTRATIERNOS.
Turkey Cutlet with Garlic Marinade, Turkey Breast Fillets and Steaks Marinated Turkey Breast; solutions that combine the power of Extratiernos juiciness that is healthy with turkey.
Meat Extratierna of power is characterized ELPOZO is juicy, easy to prepare, and their consumption is ideal for the whole family, as both children like adults and adults.
EXTRATIERNOS is more tender meat from farms OWN.
A very comprehensive range of products consists of the best cuts of pork, Iberian pork, turkey and beef.
The seal means an exclusive EXTRATIERNOS marinating process that gives the meat more juiciness, tenderness and up to 60% longer life.
This innovative range has emerged as a result of ongoing investigations of the R + D + i of feeding ELPOZO constant improvement and attention to the needs of consumers, increasingly concerned and aware in buying healthy foods, easy to prepare and that suit your lifestyle.
All extratiernas solutions are simple and quick to cook, great for iron, breading and frying.
This innovative product line is spreading, right now, thanks to a major communications campaign that includes both conventional means such as on-line.
National Television, Tele5, Antena 3, Cuatro, La Sexta, and Forta and regional television which continues to emit the spot "Angel and Demon" in parts of 25, 10 and 5 seconds.
Two fun characters, an angel and a demon humorously explains the benefits of EXTRATIERNOS ELPOZO range.
The communication campaign with contests in social networks, Facebook and ELPOZO Tuitter of food as well as a significant presence in online media and retail outlets.
Source: Grupo Fuertes
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