Portal de Alhama de Murcia
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Youth Councillor, Carmen Maria Rodriguez, presented the advertising campaign, "Remove the pause".
A campaign promoted by the regional government and which has joined the City of Alhama de Murcia.
It aims to "enable the labor market to those youth of the town who neither study nor work".
This action is part of the program of measures to promote employment among under 25s called Youth Guarantee, funded by the European Union, which is one of the pillars of the Strategy for Employment Creation 2014-2016.
Rodriguez said that "the purpose of the campaign is to reach young people, through all means, including new technologies, asking them to join and commit because the regional government and the City of Alhama have an alternative to they ".
The program, which the Autonomous Region allocated 45 million euros, intends, "on the one hand, properly qualify the young to be prepared to start work in an increasingly competitive and globalized market and, secondly, seeks to activate young people in a period as short as possible to keep in touch with the labor market ".
The measures provided for in the Youth Guarantee is divided into four main lines of action: first, to improve the orientation and intermediation;
the second, to improve employability;
third, to encourage recruitment;
and fourth, to promote entrepreneurship.
Within these axes plus support, guidance and labor information, training with a commitment to hiring, training especially in languages ​​and information technology and communications, labor practices in companies, boosting FP Dual incorporated through Contract Training and Learning Program Workshop Schools or hiring incentives and grants for self and others.
"With 'Remove the pause your life' we want young people displayed, with a graphic message, to be activated. Give the play and move again, because it is the only way to achieve their goals and pursue their projects," he said responsible for the area of ​​Youth.
"This is going to we use a young format that will spread through alternative channels such as the major social networks, Twitter, Spotify, Youtube, and a dedicated website will leave to find them with marketing actions in the street.'ll Go bars and entertainment, "said Rodriguez.
Besides the mayor of Youth specified that also directed specifically to parents of young people through conventional means of television, radio and print media.
"It is necessary to encourage their children to join the system of juvenile guarantee".
In "www.quitaelpause.com" young people interested in joining the program will find the information on the measures that the regional government and the City of Alhama offers and success stories of the initiative.
Source: Ayuntamiento de Alhama de Murcia
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